C2C returns to The O2, London for it's fourth year where over 50,000 country music fans will enjoy a three-day event full of live performances from the biggest country music stars in the world as well emerging artists from the UK, Europe and North America. Saturday is sold out and few tickets remain for Friday and Sunday.

For those who want to make a day of it, Country to Country will officially kick off at 4pm on Friday and 10am on Saturday and Sunday when the Town Square Market opens and the first Pop Up stage starts. Fans should also expect surprise artist announcements across the weekend and are urged to download the brand new C2C App and follow the C2C social channels to keep updated.

The C2C App (London only)

The official C2C App can be downloaded for free from the App Store and Google Play: Apple App Store: http://po.st/C2CApp Google Play: http://po.st/C2CAppGP

It will feature all stage timings, exclusive C2C announcements, artist info plus notifications about signings, competitions, secret performances and much more. App users can create their own personalised C2C festival postcard and share their own photos using the custom C2C Festival photo frame.

The Yamaha Music Stage (Inside arena)

Between artist performances on the main stage there will be two short sets each day on the Yamaha Music Stage. On Friday March 11 there will be a special appearance by Charles Esten best known for playing Deacon Claybourne in the “Nashville” TV series and singer-songwriter Ashley Monroe. On Saturday March 12 the Canadian brothers High Valley will perform as will Nashville newcomer Maren Morris. Sunday March 13 will see the return of C2C favourites Striking Matches and the UK debut of the fast-rising Nashville star Frankie Ballard.

C2C 2016 Pop-Up Stages

Nashville star Charlie Worsham, Lucy May and Laura Oakes added to the Pop-Up stage line-up * Jessica and the Bandits will kick off Brooklyn Bowl on Friday at 4pm * American Young & Sadie and the Hot Heads now complete the Under the Apple Tree Sessions line up *

C2C runs a series of Pop Up Stages that feature acts playing outside the arena, and within The O2 – these are accessible for C2C ticket holders (subject to capacity). Non ticket holders are also able to access these stages (again subject to capacity) with a Festival Wristband which can be purchased for £10 from The O2 box office which is open from midday on Friday 11th March.

The Pop-Up stages are: Brooklyn Bowl(day only), BBC Radio 2 Country Stage at indigo at The O2, C2C Sessions at NY-LON, Sounds Like Nashville Late Nights at indigo at The O2 and Under The Apple Tree Sessions at Building Six. Any visitors to The O2 can enjoy the free stages which includeTown Square Stage, theBig Entrance Stage,and by night, The Saloon in Club WM.

Town Square

As well as live music, this is the meeting place for music fans and festival activity which will include C2C Artist in Residence AdrienSaporiti working on a mural across the weekend, traders, shops, bars, the merchandise area and the C2C and CMA signing booths. Charles Esten and Ashley Monroe will kick off the CMA Signing Booth from 4.00pm on Friday 11 March.

CMA Talks

We are delighted to announce the return of CMA Talks as part of the exclusive daytime events at the BBC Radio2 Country Stage at indigo at The O2 arranged by the Country Music Association. Access for C2C ticket or wristband holders on a per capacity basis

SATURDAY MARCH 12 – Doors 11am, starts 12 noon – LIVE interview with CHARLES ESTEN the actor and singer/songwriter best known for his role as Deacon Claybourne in the TV series “Nashville” will be interviewed by BBC Radio 2 personality Alex Lester. Esten will also sign autographs after his talk.

SUNDAY MARCH 13 – Doors 11am, starts 12 noon – NASHVILLE HEAVY HITTERS - Four music professionals who have played significant roles in developing today’s biggest country artists talk to journalist and broadcaster Paul Sexton about their experiences. SUSAN BANK is an artist manager who’s been instrumental in the careers of Tim McGraw and Britney Spears and is now developing the career of Brooke Eden for Red Light Management. MIKE DUNGAN is Chairman and CEO of Universal Music Group Nashville. His label group is home to 32 artists, 7 of whom are performing at C2C. RANDY GOODMAN is the Chairman and CEO of Sony Music Nashville. His label artists at C2C are Miranda Lambert, Carrie Underwood, Old Dominion and Maren Morris. ALI HARNELL is Senior Vice President of AEG Live; a concert promoter, artist manager and part of the curating team for Country to Country.

CMA Screenings in the Cinema

The CMA will have two screenings in per day on Saturday and Sunday at Cineworld at The O2

CMA Music Festival (Part 1) and CMA Songwriters Series on Screen – featuring Little Big Town

CMA Music Festival (Part 2) and CMA Songwriters Series on Screen featuring Darius Rucker

Access for C2C ticket or wrist band holders on a per capacity basis.

C2C Sessions at NY-LON

On Saturday and Sunday selected C2C artists will be recording acoustic songs live in an intimate venue in front of an audience (access for C2C ticket or wrist band holders on a per capacity basis). The schedule will be available in the new C2C App and artists will include Maren Morris, Charlie Worsham, High Valley, American Young, Brooke Eden and more.

The Bluebird Cafe @ Country to Country (Sold out)

Nashville’s world famous Bluebird Cafe (as featured in the Nashville TV series) is coming to London for the first time with ticketed, early afternoon performances (before the main arena opens).

BBC Radio 2 Country DAB service

As previously announced by BBC Radio 2, there is a pop-up digital service which will broadcast from 10-13 March (midday to midnight) and will broadcast live C2C coverage from the main Arena.

C2C on iTunes

The British iTunes editorial team are creating a feature to promote Country to County in the UK & Ireland. They will create a branded page on iTunes featuring performers at the event, plus create C2C themed playlists on Apple Music. The promo will launch on March 4^th and run for two weeks across their main and country pages.

Thursday 10March - CMA Songwriters Series – indigo at The O2 (Sold out)

C2C is proud to present the Country Music Association (CMA) Songwriters Series. The two-hour show presents the songwriters and artists together on stage, taking turns telling the stories behind their songs and performing them acoustically as originally written.