Liverpool’s Sound City have revealed that their new MD will be Rebecca Ayres  of the city-centre based festival and all of its associated projects around the world.

After a decade at the helm of the festival since its inception back in 2008, the visionary Dave Pichilingi is now focusing his energies fully with Modern Sky, with many entertainment, recording and publishing projects in development with the Chinese-based creative powerhouse.

Becky has been involved in Sound City from the start, and knows festival inside out, and now moves from being appointed COO in 2012 to MD this summer, tasked with taking it to forward for the next generation and beyond. This further consolidates her standing as a woman right at the pinnacle of the UK festival and wider music scene, a widely respected figure who is taking the natural next step in her career’s evolution. Becky also has recently been named in the prestigious Alternative Power 100 Music List.  

Becky says:

“I’m excited to become the MD of Sound City, having been fortunate to work on it since it started and to be part of the creation of many exciting projects along the way. Dave has always been very supportive of me and I’m grateful to him and his vision that has led us to where we are now, and taken us from Liverpool and out into the whole world. I’m humbled that he has put this faith in me, and I’m lucky to work with a fantastic team who will be part of the next stage of the journey.”

Becky’s drive and ambition will help shape Sound City as the UK’s leading independent festival and industry conference for diverse emerging talent, searching for the widest and most diverse genres and artists to unearth truly brilliant new music from around the world and closer to home.

Sound City returns to Liverpool across Friday 3^rd – Sunday 5^th May 2019, once more across the Baltic Triangle. The first wave of artists will be revealed in the autumn of this year.